The University of Central Missouri has introduced alcohol sales at athletic events for the 2024 fall semester. The UCM football game on Sept. 7 solidified the new policy, introducing a variety of alcoholic beverages to attendees aged 21 and over. The university states in its release that the new policy is meant to improve the fan experience while simultaneously keeping the environment engaging and family-friendly.
“Alcohol sales is one thing that fans obviously said in the season ticket surveys that they wanted and would like to see more of, and we’re using that to elevate the fan experience,” Matt Howdeshell, UCM Vice President for Intercollegiate Athletics said.
Athletic events where this new policy will be implemented include football, volleyball, baseball and men’s and women’s basketball games. Drinks will be served in 12-ounce portions with no more than two beverages per transaction. For football games, alcohol will only be sold at the southwest concession stand near the main entrance to ensure guest safety. The location of drink sales at other athletic events is forthcoming.
Drinks are available to those aged 21 and over. All fans will be subject to carding and be required to wear a wristband after their purchase.
“Public Safety works in partnership with [UCM] Athletics and with their contracted security during football games. Public Safety has regularly been present at baseball, volleyball and other events. We will now be assigning a dedicated officer to work overtime for events that include alcohol sales. We have made adjustments to incorporate the new policy,” UCM Public Safety Officer Chief Bill Brinkley said.
“The longer it goes, the more it becomes normal, and the more it becomes normal for everyone. Especially as we’re able to show there were no related alcohol issues,” Howdeshell said.
UCM will take the money earned from sales through its vendor Sodexo and through its partnership with sponsors and put it back into the athletic programs.
“When it comes to the financial benefits, those go directly back to the athletic department to support our student-athletes in their pursuit of academic and athletic excellence,” Howdeshell said.
The cost for a drink at a football game is $6. Students have differing opinions on the cost of a drink.
“If you want to get your money’s worth, it is a little expensive for college students. Understandable because it’s the only place [where] you can get alcohol,” Senior Emily Dowd said.
Senior Gabe Riggs said, “The cost is appropriate for a college game.”
UCM has a rich athletic culture, with several sports teams to watch and events to attend.
“With the alcohol involved, it may get a little rowdy, but it will help people get excited and out of their shell,” Dowd said.
